Information to put on a club web site? Club's mission statement, club logo, post show catalogs in PDF format for everyone's easy access, a calendar of events, list of members and links to their web sites; photos and articles, show updates, a club blog and member's for sale page.
Make sure the login and password is known by the club secretary and recorded in their club notebook.
Ask members to post a link on their web site, announce it on your local district group list or Facebook page. Be creative and have fun with it!