Mind you, he is someone that has no connections with rabbits and has never seen a Holland Lop. I sent him several photos of BBF bunnies for ideas.
He came out with something I couldn't have envisioned but makes total sense from a "brand recognition" point of view. I admit, it took a while to grow on me, but now I really like it a lot. At first the huge blackberry was a bit intimidating. It's uniqueness on say, a business or cage tag, stands out. You are going to think Blackberry and then Holland Lops. It isn't going to look like any other Holland Lop breeder's business card with a tiny bit of trim artwork next to a Holland Lop.
For not knowing the breed, which is probably one of the toughest breeds to draw, I think he did a wonderful job. Now I will finally have a logo to put on pedigrees, cage tags, stationery, ads and anywhere else.
You can click on the to make it larger and see the detail more closely. I think he did a great job capturing their faces. The original size is a bit larger than an 8 1/2 x 11 paper. Shrinking it down didn't seem to darken it too much, thankfully!